"Growth is Life" vs. "Think Flat"

What a weird topic, it feel at the first glance.

But these are the captions of the biggies in India. Both the companies have given the best value to the stake holders. They have brought millions of middle class people to a place where their dreams can be fulfilled.

The first one is the motto of Reliance Industries Limited and the second one of Infosys.

Let me first speak about 'Growth is Life". I am able to associate this with Reliance for sure in the aggressive mood in which they are expandint themselves into the horizons. Their growth is both vertical and horizontal. Every step that they take seem to go inline with the caption. They are providing stupendous growth to the stake holders. They are providing great growth oppurtunities for the employees. Their vision to grow in every sector is also quite evident.

But, for the split that the Ambani brothers had, everything was inline with their strategy to grow, grow and grow further...

Now, if I think of "Think Flat" Iam having trouble associating the same with Infosys. It is quite obvious that the caption is inspired from the book, "World is Flat", and hence one can understand that it is somehow related to Globalization. But, one needs to think lot more to understand how is "Thinking Flat" associated to Infosys.

After googling :) for some time I could understand that, this caption was more of a call to the industry than the motto of Infosys in the first place. Though Infosys is trying to be lean and implement the same even for their customers, they are actually calling the people in the industry to think flat and ensure that the reduction in costs is implemented lot better. There is a link related to Infosys and its caption of "Think Flat"...http://www.infosysblogs.com/thinkflat/think_flat/

Th explanation given in that site wasn't quite impressive to make one believe that Infosys' real motto is to think flat. I guess the strategy is not quite laid out to make believe the motto. I assume that one of the credits of a very good leader is his ability to make his employees understand the vision, mission and the motto of the company. I always adore the Infosys management for their acheivements and the drive and enthusiasm they have created in their employees. But, in this case I somehow felt that there is some lack of communication towards making people understand the importance of this caption.

Let me not conclude anything yet, as Iam yet to think Flat :)

Comments

Pavan said…
Nilakaneni's Flat concept was borrowed by Friedman and not vice versa :D
5:28 AM
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